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Omnichannel Manager - Munich, DE

Commercial - Marketing

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Job description

Pleased to meet you, we are Galapagos, a dynamic fast growing Biotech company with offices across Europe and headquartered in Belgium (Mechelen)

We’re in the business of changing lives. In our quest to discover and develop life-improving medicines we go where no one has ever gone before. In every challenge we face, we see new opportunities. We want to challenge the impossible. We need thought leaders and rapid thinkers, entrepreneurs in spirit and status quo-fighters. Collaborative innovators and perseverant idealists. We need the best-in-class. In other words, we need you: The ‘make-it-happeners’.

We are looking for an Omnichannel Manager for Germany to travel through the Customer Journey with us!

Scope of the job

The Omnichannel Marketing manager will be responsible to accelerate the transformation of our digital usage to be ready to interact and support patient care differently, in particular remotely, mainly by developing and implementing the Omnichannel marketing strategy.

This position reports to the Marketing Lead and supports the Marketing activities in Germany, in partnership with the Commercial, Market access, Medical, Regulatory Affairs and Global teams.

Your role

  • Be a key player in the digital transformation
  • Contribute to the definition of the Omnichannel strategy (providing expertise on its digital component), which aims to improve the patient care pathway and develop the performance of brand. Be the guarantor of the integration of digital alongside other channels
  • Establish and monitor relevant indicators to assess the impact of our digital actions
  • Deploy and optimize Omnichannel marketing campaigns as part of launches (new products, new indications) as well as for existing products and indications and implement a marketing automation approach
  • Pull through brands strategies and effectively implement & manage campaigns across multiple on & offline channels as appropriate for targeted customer segments
  • Drive & assess appropriate metrics, KPIs and benchmarks for MCM (channel effectiveness, campaign ROI, cost per touchpoint)
  • Manage the Product web portal intended for healthcare professionals: project engineering, traffic generation, optimization of natural and paid referencing, integration into the Franchise's Omnichannel communication strategy
  • Contribute to the development of digital culture and ensure competitive and technological intelligence
  • Participate in international working groups on the subject of digital innovation
  • Actively participate in the operational implementation of seminars and mid-cycle meetings
  • Develop documents, tools, promotional materials in compliance with regulatory and legal constraints

Job requirements

Who are you?

  • Higher education in communication and / or in management / organization and / or in marketing (BAC + 5)
  • Min. 3 years digital experience in the field of marketing
  • Having directly worked in pharma/biotech environment or from digital agency side is a big advantage
  • Strong understanding of local rules and regulations
  • Knowledge and understanding of the different channels (remote engagement, pre-approved and mass email, campaign tools, webinar, HCP portal etc)
  • Curiosity, agility and creativity
  • Sense of listening and openness and ability to communicate with clarity and impact
  • Leadership and ability to unite
  • Sense of anticipation and meeting deadlines
  • Competence in management complex projects
  • Analytical and synthesis skills and mindset
  • Focus on results and customer satisfaction
  • Strong fluent communication and presentation skills in German and English

What’s in it for you?

You will be part of a fast growing and amazing company. As ‘make-it-happener’ you will get all the support you need to make your job successful. At Galapagos we aim to recruit the best people, who stand out among their peers, with integrity and excellent interpersonal and organizational skills. Our employees are the strength behind Galapagos, a highly motivated team, eager to maintain Galapagos’ leading position and achieve breakthroughs in pharmaceutical research. Galapagos offers a competitive remuneration package and a dynamic work environment.

We are Galapagos : together we can make it happen…!


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Get to know us

We’re in the business of changing lives. In our quest to discover, develop and deliver life-improving medicines, we go where no one has ever gone before.

Discover Galapagos